![]() ![]() The live TV dongle also creates another benefit which is an "all-in-one" solution. Especially when combined with a subscription to Hulu Plus or Netflix, it's very plausible that many people would still feel pretty well-served even without pay-TV's full lineup of channels. Underlying this is that 89 of the top 100 most-watched TV shows are on broadcast networks - things like the Super Bowl, the World Series, the Oscars, etc. Avner notes that especially for "cord-nevers" - primarily younger people who live their lives online and often have limited financial resources - the affordable OTT/broadcast package is more aligned with their interests. Netflix, Hulu, YouTube, etc.) and programming that's available for free on broadcast networks is not only a strong value on its own, but when compared to the high-cost of pay-TV services, is a compelling alternative. ![]() ![]() Boxee's CEO Avner Ronen walked me through the logic of who it is appealing to as well as the key challenges for success.Ä«oxee's argument here is that for many people the combination of low-cost or free over-the-top "OTT" sources (e.g. The dongle plugs into a USB slot on the Boxee box and takes in a feed of live broadcast channels accessed from either an HD antenna or via a pay-TV provider (note there's always a tier of local broadcast channels available without a set-top box, however the number and quality varies widely). Connected device maker Boxee is aggressively going after pay-TV cord-cutters with a new Live TV dongle it is introducing this morning. ![]()
0 Comments
Leave a Reply. |